Check out our Pre-PR
At Hype Lab, we do PR for the very best founders, operators and businesses. But some of the next great founders and companies aren’t quite ready for prime time. We can help.
Public relations can be transformative for a business, but it only works when there’s a strong message at the foundation. You wouldn’t play a big game without a pregame warmup, so don’t miss the opportunity to make a great first impression by winging it.
Companies pay good money for PR firms and want to see results with media coverage. PR firms are motivated to secure media coverage to demonstrate consistent value to clients. But for startups and other businesses that need help with foundational messaging, not outreach, the retainer model doesn’t meet their needs.
That’s why we’ve created Pre-PR, a new product from Hype Lab designed to get companies ready to make the most of PR. It’s a self-contained product that gives startups and other businesses a foundation of strong messaging, but also allows them to get off to a running start when it’s time for a full PR push. Startups don’t have time and money to waste on PR.
That’s why there’s Pre-PR.
What is Pre-PR?
Branding and messaging brainstorm sessions
Master messaging document and style guide for clients to use for all press and communications materials going forward
Media plan with sample story angles
Custom media training session
Up to 5 strategic consultations with Hype Lab over one year
Discount on retainer fee if Hype Lab hired within one-year period
Who’s it for?
Startups that have raised less than $5MM or with revenue under $250K ARR
International startups that need extra help cracking the code on messaging to the U.S. market
Any small business or founder who needs a better message but isn’t quite ready
Why do it?
Don’t get stuck in the no-man’s-land between winging it with an underdeveloped message and hiring an expensive PR firm that may not make sense right now. Pre-PR is the right product for early-stage startups
With Pre-PR you won’t waste time and money ramping up when you’re ready for a full PR push.
Your idea is too good. You can’t afford not to do this. Sponsor a booth, attend a conference—or invest in top-tier messaging? Your choice
Clients get a comprehensive messaging document with talking points, a word palette and story ideas, and access to us for one year—all for less than what many PR firms charge for one month’s retainer