Check out our labs
We recognize for some early stage companies, a full-service PR package is simply not in the budget. That does not mean they should be forced to take time away from their core businesses to develop messaging, or settle for substandard work from discount providers.
That’s why hype lab has developed a menu of custom Startup PR Labs, that offer an all-in one head start (and much more) for companies that are ready to start telling their stories to target audiences and fielding press inquiries. These labs are designed to add tremendous value as a standalone session, or they can provide the building blocks for a comprehensive PR strategy as a company grows.
Our labs, led by highly-regarded tech PR professionals, ensure you'll leave with actionable insights and newfound abilities.
Below are the three main types of labs we offer.
Brainstorm
One-hour virtual lab, including:
Interactive presentation covering the basics of storytelling, messaging and securing press coverage, with real-world examples that are relevant to your company
Working messaging session with the goal of coming up with several talking points and at least one solid story angle for your company to pursue by the end of the hour
Review of important content from your company (web copy, biographies) and actionable feedback
Follow-up memo within 7 days of meeting that provides custom feedback and strategy recommendations